Human-Centered Design Phase 3: IMPLEMENTATION

HUMAN-CENTERED DESIGN EXAMPLE: Women Veteran Benefits Experience

Phase 3: Implementation - After the final prototypes were approved, it was time to develop the three tools (which would eventually be compressed into two) for implementation and finalization. For the refinement and design of the tools, I took a graphic design role and brought in a more seasoned leader to facilitate the high-level national stakeholder engagement needed to successfully kick off our campaign enterprise-wide. I had the distinct pleasure of designing the Medallion of Strength through several Agile iterations, focus groups with women Veterans, and refinements to ensure the final product was a badge that any woman Veteran can see herself in, no matter what shape, size, color or background. Coupled with the My Journey Workshop curriculum booklet that I also single-handedly designed, this has been my most significant accomplishment in graphic design to date, reaching hundreds of thousands of women worldwide through social media, the Department of Veterans Affairs, and veteran service organizations such as the Disabled American Veterans, who piloted both the My Journey Workshop and the Medallion of Strength at the 2022 DAV National Convention in Orlando, Florida.

Medallion of Strength: Celebrating Women Veterans

A tangible way to identify and acknowledge women Veterans that celebrate their identity and contributions of service to the nation.

Women who honorably served in the U.S. Military are Veterans – to some this is a no-brainer, but others do not see themselves as Veterans. Women Veterans don’t have many options when it comes to showing our Pride in service – but now they do.

My Journey Workshop for Women Veterans

The My Journey Workshop and Train-the-Trainer Program were a compressed combination of the Goal Getters Workshop and My Health Journey concepts from the design phase. Our team realized we didn't need to separate the ideas, just recalibrate what great ideas we came up with to create an even better product!

The end result was phenomenal! The My Journey Workshop was piloted at the 2022 Disabled American Veterans National Convention in Orlando, FL, where it was so popular, we were asked to come back the next year to provide a second Train-the-Trainer experience to ensure enough women Veterans could get their hands on this valuable service. If you search My Journey Workshop for Women Veterans, you will still find locations providing local meetups today!

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