
Fact Sheet: Page 1

Fact Sheet: Page 2
Women Veterans Benefits Experience Journey Map

5 User Personas

Moving-On Mei - Persona 1

Well-Off Wanda - Persona 2

Advocate Anita - Persona 3

Hesitant Heidi - Persona 4

Phase 1: Discovery Research - The project began in March 2020 with a Discovery Research Phase to develop the Journey of Women Veterans as they navigate the benefits experience at the Department of Veterans Affairs. Phase 1 culminated with a Journey Map, 5 User Personas, and an Insights and Key Findings Report to facilitate future process improvements and tool designs for better customer experience (CX).